Search and registrability.
The most expensive brand is the one you have to rebuild after you have poured budget into it. We find out up front whether it is clear and whether it will even go through.
A trademark search confirms your sign does not conflict with an earlier mark. An assessment of registrability tells you whether it can be registered at all, meaning sufficiently distinctive and not merely descriptive. We do both before you file, order packaging or launch a campaign. The output is a clear recommendation, not a vague opinion.
Certainty before you spend the first crown on a brand.
A search costs a fraction of a dispute over a confusingly similar mark or a forced rebrand.
Not just matches, but look-alikes
A conflict is not caused only by an identical mark. We also search confusingly similar signs, the ones an ordinary customer merges with your brand.
Descriptive does not mean protected
A sign that merely describes the product will not be registered by the office. We assess whether your brand is distinctive enough, or whether it needs a distinguishing touch.
A recommendation, not just findings
A list of marks found does not help you on its own. We say clearly whether to file, to adjust, or to choose a different sign.
A basis for a business decision
A search is cheap insurance against an expensive decision. You get it in a form marketing and management understand, not just a lawyer.
Everything a search checks.
Search for identical signs
We look for identical signs registered or applied for in respect of the same or similar goods and services. That is the first and most obvious risk of conflict.
Search for similar signs
We check signs that are visually, phonetically or conceptually confusable with yours. Similarity tends to be the most common ground for opposition.
Assessment of distinctiveness
We evaluate whether the sign is more than merely descriptive or generic, meaning whether it can be registered as a trademark at all.
Opposition risk analysis
We identify holders of earlier rights who could file an opposition and estimate how real that risk is.
Freedom to operate for new markets
If you are preparing to enter a new market or category, we check whether you can use the brand freely without infringing anyone else's rights. This includes a company name check or product name check, meaning whether the chosen name conflicts with earlier trademarks.
Ranked, year after year.
Independent rankings consistently place Ambit among the leading firms in CEE across Corporate, M&A, Banking & Finance, IT & IP.
Jaroslav Menčík
Jaroslav Menčík is a Partner at Ambit. His practice spans intellectual property, IT law and technology transactions, helping companies protect brands, software and other intangible assets, from trademark registration to disputes over unauthorised use. He studied law at Masaryk University in Brno and Charles University in Prague (JUDr., Ph.D.) and holds an LL.M. from NYU School of Law as a Hauser Global Scholar. His background in economics (Ing.) lets him bring a financial and strategic perspective to every mandate.