Ambit
CopyrightRenowned Law Firm

Protection of copyrighted works and creative content.

Good content will get copied sooner or later. The difference is whether you have anything to defend it with.

Copyright protects your text, graphics, photographs, videos and other work from the moment it is created, but proving authorship and taking action against misuse takes preparation. We set up prevention, advise on how to mark and document a work, and when someone uses your work without authorisation, we help with the cease-and-desist letter and further steps. Whether it is plagiarism, a lifted article or a misused photograph.

Contact us
15+
Cases of unauthorised use handled
Prevention
Protection before a dispute arises and after
60
Third-party uses of content successfully taken down
What sets us apart

Protection that lasts until the moment you need it.

You have copyright even without registration. But it only becomes useful once you can prove the work is yours and from when.

Provable authorship

In a dispute, the one who shows they created the work first prevails. We recommend simple marking and archiving procedures that give you the proof when it is needed.

Prevention against copying

Many disputes can be avoided with clear terms of use, marking and rules on how content may and may not be handled. Cheaper than dealing with the consequences.

Fast action when misuse occurs

When someone uses your work without authorisation, a prompt and well-drafted cease-and-desist letter often settles the matter without court. We draft it so that it carries weight.

From an article to a photograph

We protect the full breadth of creative work, text, graphics, photographs, videos and user-generated content, because misuse takes more than one form.

In depth

From prevention to action against misuse.

Assessment of content protection

We evaluate which of your works copyright protects, how strongly and where the weak points are, whether it is text, graphics or the protection of photographs created externally or lifted from elsewhere.

Marking and documenting authorship

We recommend how to mark and archive a work, so that in a dispute you can easily prove it is yours and from when it has existed.

Terms of use and internal rules

We set the rules for how your people, partners and users may handle content, so that it is clear what is and is not permitted.

Action against unauthorised use

When a copyright infringement occurs, we prepare a cease-and-desist letter and, for online content, a takedown request (DMCA takedown), and we recommend further steps in enforcing copyright, from settlement to takedown of content to court protection.

Protection against plagiarism

We advise on how to proceed when someone passes your work off as their own, and help you prove authorship and secure a remedy.

Recognition

Independent international rankings repeatedly place Ambit among the leading law firms.

Legal 500
Commercial, Corporate, M&A
IFLR1000
M&A, Banking and Finance
PitchBook
#1 VC law firm in CEE
Czech Law Firm of the Year
Commercial, Corporate, M&A
IP Stars
Notable Firm, Trademarks
Your specialist
Lucie Máchová

Lucie Máchová

Senior Associate
lucie.machova@ambit.law

Lucie Máchová is a Senior Associate at Ambit, providing comprehensive legal support to startups and technology companies throughout all growth stages, from establishing business relationships and protecting intellectual property rights to resolving complex employment matters and managing strategic litigation. She studied law at Charles University in Prague (Mgr., JUDr.) and has been admitted to the Czech Bar since 2014.

FAQ

Questions clients often ask.

Can't find yours? Write directly to the lead partner — replies typically within one business day.

Ask Lucie directly
Do I have to register a copyrighted work to protect it?
No. Unlike trademarks, copyright arises automatically on creation of the work and no registration is needed or even possible. The catch is in the proof. In a dispute you have to show the work is yours and from when it has existed. That is why we recommend simple marking and archiving procedures that give you this proof without registering anything.
What can I do when someone has copied my content?
The first step is usually a cease-and-desist letter, which often settles the matter without court, especially when it is well drafted and documented. If it does not work, the next options are a takedown request to the platform operator, a settlement on remedies, or court protection including a claim for compensation. We recommend an approach based on who used your work, where and how.
Does copyright also protect an idea or a concept?
No. Copyright protects a specific expression, meaning the finished text, graphics or code, not the idea, notion or method itself. If you also need to protect what stands behind the work, for example a business solution or knowledge, that falls more under trade secrets or know-how, and we will advise how to handle it.
How do I prove the work is mine?
Anything that shows you had the work before the other side helps, for example dated source files, email correspondence, a dated publication or internal records. We recommend a simple system for marking and archiving your work as you go, so that the proof is ready and you do not have to hunt it down at the moment a dispute arises.
Do you also handle content that someone external creates for us?
Yes, and it is one of the most common weak points. With content from freelancers and agencies the rights often stay with the creator, unless the contract deals with it. We make sure the works you commission belong to you, and at the same time set out how to safely handle third-party content you use yourselves.
How does it work with a Creative Commons licence, fair use and free use?
A Creative Commons licence lets an author permit certain uses of a work in advance, but on clearly defined conditions that have to be observed. So-called fair use is an institute of foreign law; Czech law works with its own statutory exceptions to protection, for example for quotation. If you are taking over content, or conversely releasing your own work under a public licence, we advise what a specific licence permits and where the limits are, so that you avoid copyright infringement.
Do you also handle music copyright and collective rights management?
Yes. With music, but also with other works, collective rights management comes into play, meaning the organisations that manage rights on behalf of authors and collect fees for use. We advise when obligations towards collective managers apply to you, how to handle music copyright for music you use, and how to protect your own content, which is where technical DRM protection also serves.

More services

Licence agreements and copyright assignments

When you want not only to protect a work but also to grant or acquire it contractually.

Open service

Trademark Registration

National, EU and international filing, at a fixed price known up front.

Open service

Trademark Search & Registrability

Confirm a sign is clear and registrable before you file or launch.

Open service
Newsroom

Books, guides,
and playbooks.

Practical reading from the partner desk — what we wish every client had read before the first meeting.

Report

VC Deals Report 2025

The aim of this report is to share anonymized data with startups and investors—data gathered through our involvement in more than 40 VC transactions in 2025—and contribute to the standardization of the local ecosystem.

01 Mar 2026 · PDF↓ Download